MTV has achieved a reputation as an important major player in Northern Europe, thanks to its innovative use of new media and distribution channels.
Gathering User-Generated Content via MTV Uutiset app
MTV has seamlessly integrated Bambuser’s SDKs into their consumer news apps for Android and iOS: MTV Uutiset. By utilizing the SDK they can now gather and use live and uploaded videos as well as photos from their audience. In the MTV Uutiset app users can submit live and uploaded videos as well as photos from their audience.
“Because Bambuser’s technology seamlessly integrates into our mobile app MTV Uutiset, our audience can contribute photos and video to our newsroom quickly and easily.”
Jyrki Huotari, Managing Editor, MTV.
Never missing out on a story
MTV staff use the Bambuser app to gather videos and photos from the field. When police were searching a lake for a dead body, MTV was documenting the story as it unfolded with live and uploaded mobile videos, providing control room staff with the latest content in an instant.
MTV staff use the Bambuser app to gather videos and photos from the field.
“MTV’s mobile journalists and our audience can now use our app to send their content live to our multimedia ‘Superdesk’, where the editor can choose to publish any stream live.”
Jyrki Huotari, Managing Editor, MTV.
