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To create a personalized virtual shopping experience, Ted Baker will host a series of regular live shopping events using retail store experts and in-house staff as well as talent and influencer partnerships.
Bambuser’s One-to-Many will help the brand connect with its customers through engaging, shoppable live streams on the Ted Baker website. The first live broadcast will be hosted by DJ and influencer duo Jordan and Loanne Collyer who will be focusing on womenswear product stories for spring.
Jennifer Roebuck, Chief Customer Officer at Ted Baker, said: “Driving digital and omnichannel growth is a key pillar of our refreshed brand strategy at Ted Baker, and we are striving to be an early adopter of relevant technologies within our industry to provide a best in class online customer experience. By partnering with Bambuser we are aiming to bridge the gap between the online and offline world and engage our audience further through digital channels.”
Watch Ted Baker’s first shoppable live stream here on Thursday, March 11 at 20:00 GMT (15:00 EST).
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