Bambuser implemented its One-to-Many solution into Estée Lauder Japan’s site and walked the brand’s web and ecom teams through the process of using the Bambuser Dashboard to set up, edit and fine tune their Live Video Shopping offering.
To enable Estée Lauder to go live and achieve results as quickly as possible, Bambuser’s expert onboarding team helped with “system installation to live rehearsals, live critiques and consultations whenever the team wanted to try something new”.
Estée Lauder’s plan to invite viewers from its existing points of contact was given special consideration.
Bambuser implemented a Live Video Shopping formula that invited customers to tune into upcoming live shows via a series of regular, drip notifications – a format proven to be successful by a lot of Bambuser’s current clients.
Bambuser also advised on creating a sense of authenticity and legitimacy within Estée Lauder’s live shows by having department store beauty advisors host them alongside famous faces.