Matas LIVE has become a truly memorable Live Video Shopping experience, serving as a platform where the brand educates, entertains, inspires and learns from their loyal customers.
The popularity of the live shows is undeniable and they now cover different themes within beauty and wellness, often addressing topics requested by the customers themselves. Their hosts have also shared the screen with celebrities and influencers like actor Chris Hemsworth and beauty guru Ole Henriksen.
Their unique live streaming formula – which utilizes Bambuser’s Pre-recorded feature – has been meticulously refined and improved over time. They put a lot of their successes down to their mentality towards trial and error. After every show, they closely monitor their engagement rates and average viewing time to give them an understanding of exactly what their customers want to see.
This has resulted in Matas’ Live Video Shopping fulfilling all their financial KPIs. Beyond this, the quality of their content has also contributed positively to their brand perception, helping them to build loyal customer relationships and bring noticeable value.
Matas is now able to offer their expert knowledge and inspiration through a digital solution that mimics physical conversation and has achieved a 15% average engagement rate across over 300 shows.