What happens when you bring shoppable video into the heart of the customer journey?
Together with Benefit Cosmetics, we explored exactly that:
By embedding shoppable video across homepage and PDPs, Benefit has seen a clear impact:
✨ Increased engagement
✨ Stronger product discovery
✨ Higher conversion rates from customers who watch video
"Shoppable video on our homepage and PDPs has increased engagement and product discovery."
Lili Tep
Director of Global Web & E-commerce
Product Management at Benefit Cosmetics
QUESTION #1
You’re using shoppable video across the homepage and PDPs globally — what impact has this had on performance?
Shoppable video on our homepage and PDPs has increased engagement and product discovery. Customers who watch video spend more time on site, interact with more products, and convert at higher rates than the site average.
QUESTION #2
Your Live content is single-camera and highly authentic — why does this work?
Our live shopping sessions are hosted by our NBBAs (National Brow & Beauty Authorities), combining product expertise with authentic demonstrations.The simple format keeps the focus on education, trust, and real-time interaction.
QUESTION #3
How are authentic, commerce-first experiences shaping your strategy?
We’re bringing product education directly into the shopping journey. By embedding video and live commerce into PDPs, customers can discover, learn, and buy in one seamless experience.
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