Free People is a specialty women’s clothing company and icon in bohemian fashion worldwide that solved online shopping challenges with interactive video.
“I think there's a misconception that you need an entirely new and separate budget to support Video Commerce, which is just not true.”
Libby Strachan, Director of Brand Marketing at Free People.
In November 2021, Free People launched FP Live by leveraging Bambuser’s video commerce platform. The interactive video content provides online shoppers with informative, and immediately-shoppable content directly on their ecommerce website, creating a more personalized shopping experience.
The live events, hosted mainly by in-house experts from Free People’s corporate HQ allow global shoppers' to not only see products in real time, but to ask questions in real time. Seasonal hosts such as The Willis Sisters were also casted to drive sales through casual, comical try-ons live from the Free People store.
With video, Free People shoppers are now able to make informed decisions based on live product demonstrations, and interactive insights. As a result, shoppers are able to understand the true value of their purchases.
“So, we did a study and found that there are lower return rates for those who have placed orders through our Live Shopping episodes”
Libby Strachan, Director of Brand Marketing at Free People.
Today, video commerce is a dedicated marketing channel for Free People, fostering live customer interactions, a shoppable content library, purchases that fit better and, most importantly, satisfied customers.
“I love Bambuser because we find that we have a very intentional and engaged customer. When you compare Instagram Live and Bambuser, yes, there's a higher amount of viewers on Instagram Live, but there are no sales and low engagement”
Libby Strachan, Director of Brand Marketing at Free People.
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