LIVE SHOPPING | USE CASES

Live masterclasses that educate, engage and convert

Turn beauty consultations and masterclasses into a new commerce channel that builds community and drives sales.
Live or pre-recorded, hosted by your own beauty experts
Highly engaging, with real-time Q&A and interactive polls
Shoppable in the moment, and on replay
Book a demo
See how it works
3x
conversion rate
2x
average order value
80%
conversions on replay
3x
longer time on site
Beauty insights that increase confidence
Turn expertise into your new best seller
Your experts already know what makes a product right for someone. Masterclasses put that knowledge in front of every online shopper – and keep it working on your product pages.
Help customers buy confidently
+
-
High-value products drive revenue, but they need explaining. Without expert guidance, shoppers hesitate.
With a masterclass
An expert describes the product and usage in detail, helping the customer better understand if it's the right fit for them.
An expert explains it. The doubt goes.
Upsell with a full routine
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Shoppers buy products one at a time and pair them with whatever they already have, and sometimes end up with combinations that cancel each other out. They don’t get the results they hoped for, and you miss out on bigger baskets.
With a masterclass
Show what pairs well together, so shoppers build a full routine with products that help get the results they want.
The whole routine, in one basket
In-store expertise at scale
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Your top advisors deliver high-touch expertise in store. Online, that experience disappears.
With a masterclass
Product experts and advisors film live classes or Q&As that can help thousands of customers at once.
Film once. Every shopper gets the advice.
Insights that keep selling
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The in-depth product details shared in the live masterclass never gets surfaced beyond that.
With BAMBUSER's Product Knowledge
Product Knowledge surfaces the insights and tips shared in your masterclasses, helping you enrich your product pages – and improve AI search results.
The replay becomes a page that ranks
An expert explains it. The doubt goes.
The whole routine, in one basket
Film once. Every shopper gets the advice.
The replay becomes a page that ranks
How it works
From launch plan to returning customer, in four steps
Masterclasses can naturally follow the marketing calendar you already run: new product drops, Black Friday, Christmas and seasonal sales.
STEP 1 · Before the show
Plan the drop
STEP 2 · Before the show
Build the buzz
STEP 3 · During the show
Go live
STEP 4 · After the show
Keep selling on replay
Plan the drop
Pull the pieces for the new collection and cast hosts who know them by heart, like buyers, designers and store stylists. Set up in a store, studio, office or warehouse with a stable connection.
Build the buzz
Tease the drop on social, email, push notifications and on-site placeholders. A floating button keeps the show in view before, during and after it airs.
Go live
Hosts try on and style each piece in running order and answer questions in the chat as they land. Pin offers and key details, run polls, and let shoppers add to bag without leaving the show.
Keep selling on replay
The show stays on your site for as long as the collection is in stock. Highlights let shoppers jump to the piece they want, and sales tracking credits every show, live and for 30 days after.
Step 1
Build community
Step 2
Educate
Step 3
Convert
Step 4
Re-engage
Promote and register
Promote the masterclass through CRM, social channels, ambassadors, paid media and stores. If you want to offer masterclasses exclusively for VIPs, you can send out invite-only registration codes.
Join, ask, learn
Your experts demonstrate the product, routine or techniques – live or pre-recorded. Attendees can ask questions, interact with polls, and add products to cart directly from the video.
Help inform buyers
Give customers more confidence to buy with advice on what products are best suited for different concerns, and upsell by recommending full routines or other products that pair well together. The featured products can be bought directly from the video player, so the buying experience is frictionless.
Keep them coming back
You can always re-engage attendees with exclusive offers, like 15% off a featured routine available for 48 hours after the show. Retarget viewers, track attributed sales through promo codes, and publish the replay to help sell after the live event.

Start with GEO Discovery today

Team Bambuser are ready to tailor to your perfect needs.
Get on the waitlist

Start with GEO Discovery today

Team Bambuser are ready to tailor to your perfect needs.
Get on the waitlist
So what’s the opportunity?
Shoppers like seeing things live. Most brands aren’t giving it to them.
When your site doesn’t show the piece in real life, shoppers go and find it somewhere else.
Search
Trust
Beauty
48%
of tracked search queries now trigger AI Overviews
94%
of YouTube’s AI citations go to long-form video. Shorts get 5.7%.
14.2%
conversion from AI search traffic, versus 2.8% from classic Google
AI search
14.2%
Classic Google
2.8%
Sources: 5W / Surfer SEO synthesis, Jan–May 2026; Otterly.ai, 2026.
26%
of consumers now prefer AI-created content over creator content, down from 60% in 2023
2023
60%
Jan 2026
26%
20%+
of videos shown to new YouTube users are classified as AI slop
Aug 2026
EU AI Act labelling obligations for AI-generated content enter enforcement
Sources: Billion Dollar Boy and The Guardian, via Digiday; European Commission.
US beauty dollar growth by category, first half of 2026. Growth is moving to the categories that need teaching.
Prestige hair serums
↑~60%
Sun care
↑19%
Body care
↑16%
Prestige skincare
↑9%
Prestige makeup
↑3%
Source: Circana, US beauty industry, H1 2026.
BEST IN CLASS
Beauty brands already inspiring with masterclasses
customer Stories

How L'Oréal Professionel Paris inspires hairdressers around the globe

Find out how L'Oréal Professionel Paris uses Bambuser to broadcast live masterclasses from world-renowned hairstylists to thousands of hairdressers across markets, in local languages, with real-time Q&A.

Turn your masterclasses into insights that power agentic commerce

With Bambuser's Intelligence Layer, all the in-depth product details and knowledge shared in your masterclasses becomes data that helps your products show up in AI search – and your product pages convert more.
Get on the waitlist
Make your next launch a masterclass
Want to explore what masterclasses could look like for your brand? We’ll walk you through how leading beauty brands already do it with Bambuser – and how you can too.
Book a demo
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