Use Case
May 2021

Live shopping with product experts: Matas

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Choosing the right host is crucial for maximizing the impact of your livestream. Different people will bring different skills and benefits, and picking the right host is more of an art than a science. Matas has mastered the art of making the right choices, which resulted in a highly successful live shopping show.

With more than 40 years of skincare experience and with his popular brand, Ole Henriksen is a staple of the beauty industry. For the exclusive “A very glowy Christmas” show, he visited Matas LIVE for a chat about his own festive traditions, the best gift ideas, and fantastic skincare advice. Viewers asked him questions directly in the live stream, turning the chat into a skincare hotline.

Everyone loves Ole!

To make live shopping even more efficient and simple, the skincare expert hand-picked his favorite products, making sure there was something available for everyone who tuned in.

While Ole Henriksen has the on-camera experience and built-in following of an influencer, he is also equipped with the expertise and practical knowledge necessary to draw in viewers and build trust. 

Bonus: When working with product experts, you are easily able to create evergreen content, educational videos, and tutorials that can be leveraged over a longer period of time. They also generate great content for archives for customers to search and browse.


Interested in Live Video Shopping? Find out how Bambuser One-to-Many could help you turn your conversion dreams into reality.

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