Peach approached Live Video Shopping with an aggressive goal to go live as quickly as possible to keep their consumers’ experience at the forefront of their business strategy.
After researching and discovering that Bambuser’s technology and integration is the most fluid and seamless within the industry, Peach reached out and within just eight days went from signing a contract to going live for their first show.
Peach wanted their first Live Video Shopping show to cater for and reward their most loyal customers. So, with the help of Bambuser’s consultation and guidance, they decided to debut their Winter 2020 Collection via a private, invitation-only 45-minute fashion show. They were able to create a sense of exclusivity by offering giveaways, special discounts and early access to their latest line of clothing.
The show was set up and hosted entirely in-house and Peach’s staff were able to replicate their usual physical, pop-up shopping experience. They interacted with their viewers in real time, upkeeping a human, conversational feel by quickly answering any questions and talking them through product features in detail.