This was Samsung's first campaign with Bambuser and certainly not their last. The show garnered almost 1000 live viewers, all who watched, shopped and engaged for over 5+ minutes of the show. With their key objective being sales conversion, they were elated to see they superseded their KPIs by more than twice their expectations at +127%.
What has been an added result for Samsung was that 4x more viewers took the time to tune in, watch and shop the launch via the recorded show. Samsung has now created a dedicated landing page coined #LiveAtSamsung - a new and improved way to make their influencer strategy, live videos and sales last longer. It is still bringing in results now.